Skills

    • Integrated demand generation (ABM, inbound & outbound)

    • Global campaign architecture & orchestration

    • Lifecycle & customer-advocacy programs

    • Pipeline forecasting & revenue modeling

    • Product-launch strategy (Series C through enterprise)

    • Partner & channel marketing enablement

    • Marketo, Eloqua, Pardot, Hubspot marketing automation

    • 6sense, Demandbase, Zoominfo intent data

    • Salesforce & Hubspot CRM

    • GA4, Looker Studio, Tableau

    • Drift, Intercom conversational marketing

    • Outreach, Salesloft, Clay

    • Messaging & narrative development

    • Content strategy & editorial planning

    • Copywriting for technical audiences

    • Adobe Creative Cloud

    • Figma & Canva rapid-prototyping

    • Webinar & virtual event production

    • Cross-functional team leadership

    • Budget & vendor management

    • Agile/Scrum project management

    • Executive stakeholder alignment

    • Team coaching & career development

    • Change management & process design

Experience

campaign management. fortinet

Senior global campaign manager. 1/23-PRESENT. Remote

Lead the strategy and development of global marketing campaigns aligned to $1B ARR growth goals.

  • Architect global campaign frameworks that enable consistent execution across regional teams.

  • Drive cross-functional alignment between product, brand, and field marketing stakeholders.

  • Champion scalable campaign processes adopted across the global marketing organization.

Demand Generation. Next DLP

Senior manager of content and marketing operations.
1/23-PRESENT. Remote

Built and led integrated marketing strategy for a B2B cybersecurity SaaS company.

  • Influenced 13% of new business through strategic campaign design and execution.

  • Developed and scaled marketing programs that drove lead generation, pipeline growth, and sales enablement.

  • Delivered significant business impact, including a key campaign influencing 1,400 contacts, generating 125 leads, and securing a deal 3.5x ACV.

CUSTOMER MARKETING. Shopify (6 River Systems)

customer marketing manager. 1/21-11/22. DIGITAL BY DEFAULT

Founded and scaled a customer marketing program for a robotics SaaS company.

  • Contributed $4.6M in bookings and $120M in pipeline within the first year.

  • Built customer education, engagement, and advocacy frameworks that supported long-term retention and upsell.

  • Enabled GTM efforts with customer success stories and strategic case studies.

CONTENT MARKETING. Shopify (6 River Systems)

content marketing manager. 8/19-12/20. WALTHAM, MA

Directed content strategy and demand generation initiatives before and after acquisition by Shopify.

  • Led development of scalable content frameworks to support product launches and field marketing.

  • Partnered across marketing, product, and sales teams to align messaging and drive brand awareness.

Communications & Marketing Manager.

The Rashi School. 1/13-8/19. Dedham, MA

Built and led marketing programs that fueled enrollment growth and record-breaking fundraising.

  • Spearheaded an institutional rebrand for a flagship social justice program, leading to six consecutive years of record fundraising.

Communications Manager.

Annapolis Yacht Club. 10/09-1/13. Annapolis, MD

Managed communications team of three reaching a readership of 2300 member families and the global sailing community. Maintained visual brand management. Writer and editor for weekly e-newsletter, monthly printed newsletter, bi-annual magazine. Conceptualized and executed printed, digital, and social media marketing campaigns centered on social events, membership growth, and raised awareness of membership value. Managed redesign of annapolisyc.org. Collaborated with Membership Director to oversee a 5-year membership growth program that resulted in a 50-family waitlist.

Communications Manager.

The Westmoor Club. 3/09-9/09. Nantucket, MA

Maintained printed and online media. Worked independently under strict weekly and daily deadlines. Wrote and edited five weekly publications. Managed print stock and maintenance for multi-function printers (OKI MC770, Epson Stylus Pro 9600).

Musician.

Covers / Originals. 06-Present.

Vocals, guitar, keys, various percussion. Responsible for writing, performing, management, and marketing.

Additional Experience

Endurance coach for Team Challenge (Crohns & Colitis Foundation of America)

Education

B.A.: Cultural Anthropology, with honors, UMBC (University of Maryland, Baltimore County). 2008.

Minor, Art History and Theory.